Google Business Profile Optimization Case Study: How Eddymat Green Services Increased Visibility & Enquiries in Accra

Google Business Profile Optimization Case Study: How Eddymat Green Services Increased Visibility & Enquiries in Accra

How Mission Sign Helped Eddymat Green Services Increase Google Visibility and Enquiries in Accra

Client: Eddymat Green Services
Industry: Landscape Design & Landscaping Services
Location: Accra, Ghana
Services: Google Business Profile Optimization, Local SEO & Google Maps Visibility

95%Google 3-Pack93%
Google VisibilityLocal Search AppearancesIncrease in Enquiries

The Challenge

Eddymat Green Services is a landscape design company serving customers in Accra, Ghana. Like many local service businesses, having a great service was only part of the challenge. The business also needed to be more visible when potential customers searched Google for landscaping and landscape design services in their area.

The key challenge was to improve Eddymat Green Services’ presence across Google Search and Google Maps, helping the company reach customers who were actively searching for landscaping services.

Simply having a Google Business Profile was not enough. The profile needed to be properly optimized, strengthened with relevant local signals, and positioned to compete more effectively for valuable local searches.

The Goal

Mission Sign’s objective was straightforward:

Increase Eddymat Green Services’ local visibility on Google and turn that visibility into more customer enquiries.

Our strategy focused on improving the company’s Google Business Profile and strengthening its local search presence so that potential customers could discover the business more easily when searching for relevant services in Accra.

Our Approach

1. Google Business Profile Optimization

We optimized the Google Business Profile to ensure that the business information, services, categories, descriptions, and other important profile elements were properly aligned with the company’s offerings and local search intent.

The goal was to give Google a clearer understanding of what Eddymat Green Services does, where it operates, and which customers it serves.

2. Local SEO Strategy

We implemented a local SEO strategy designed around the services Eddymat Green Services provides and the searches potential customers are likely to make.

This helped strengthen the company’s relevance for local searches related to landscaping and landscape design services.

3. Google Maps Visibility

A major focus was improving the company’s ability to appear prominently in Google Maps and local search results.

The Google 3-Pack is particularly valuable for local businesses because it places selected businesses prominently within Google’s local results, giving them increased exposure to customers who are ready to take action.

4. Converting Visibility Into Enquiries

Visibility alone isn’t the ultimate goal.

We focused on creating a stronger local search presence that could help turn searches and profile visits into genuine customer enquiries.

This meant optimizing the profile and local presence with the customer journey in mind — from discovering the business to contacting Eddymat Green Services.

The Results

The work produced significant improvements in Eddymat Green Services’ Google visibility and customer enquiries.

95% Google Visibility

Eddymat Green Services reported reaching approximately 95% Google visibility following the optimization work.

Google 3-Pack Appearances

The business began appearing in the Google 3-Pack for relevant local searches, putting the company in a prominent position when potential customers searched for its services.

93% Increase in Enquiries

Most importantly, Eddymat Green Services reported an approximately 93% increase in enquiries, turning improved Google visibility into greater customer interest.

What the Client Said

“I highly recommend Mission Sign to any business owner looking to improve their Google Business Profile and online visibility in Accra, Ghana.”

“Since working with them, our Google visibility has increased significantly, reaching about 95%, and we have been appearing in the Google 3 Map Pack for relevant searches. Most importantly, we have also seen a major increase in enquiries, now around 93%.”

The client also highlighted Mission Sign’s understanding of Google Business Profile optimization and how local Google search works, particularly the ability to connect improved visibility with customers actively searching for their services.

The Impact

For Eddymat Green Services, the objective wasn’t simply to achieve better rankings.

The bigger opportunity was to make the company easier to discover at the exact moment potential customers were looking for landscaping and landscape design services in Accra.

By strengthening its Google Business Profile and local search presence, Eddymat Green Services was able to:

  • Improve its visibility across Google
  • Gain visibility in the Google 3-Pack for relevant searches
  • Reach more potential customers searching locally
  • Generate significantly more enquiries
  • Build a stronger online presence for its landscaping services

Why Google Business Profile Optimization Matters for Local Businesses

For service-based businesses in Accra, Google can be one of the most valuable channels for reaching customers with high purchase intent.

When someone searches for a service such as landscape design in Accra, landscaping companies near me, or another relevant local service, appearing prominently in Google Search and Google Maps can put a business directly in front of potential customers.

However, local visibility doesn’t happen simply because a business creates a Google Business Profile.

The profile needs to be properly optimized and supported by a broader local SEO strategy.

Ready to Get More Customers From Google?

Eddymat Green Services’ results show what is possible when a local business takes its Google visibility seriously.

At Mission Sign, we help businesses in Accra and across Ghana improve their Google Business Profiles, strengthen their local SEO, increase Google Maps visibility, and generate more enquiries from customers searching for their services.

If your business isn’t getting the visibility it deserves on Google, let’s change that.

Get Started With Mission Sign

Want your business to appear more prominently on Google and Google Maps?

Talk to Mission Sign today about your Google Business Profile Optimization and Local SEO services.

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