CEO, Mission Sign Digital Marketing Agency · Accra, Ghana
Who Is Shadrack Owusu Diamond?
Shadrack Owusu Diamond is a Ghana-based digital marketing strategist and the CEO of Mission Sign, a digital marketing agency in Accra. Since 2013, he has worked with more than 30 businesses in Ghana, the United States, and other markets, focusing on SEO, GEO, social media management, paid advertising, website development, and brand growth.
He now also works on AI visibility strategy — helping businesses show up in AI-generated answers (ChatGPT, Google AI Overviews, Perplexity) in addition to traditional Google search, through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Background and Experience
Shadrack’s path into digital marketing started with an interest in technology and branding, which grew into a full-time career helping Ghanaian and international businesses get found online. Over more than a decade, he has worked across restaurants, real estate, hospitality, beauty, fashion, media, and e-commerce — building SEO campaigns, running paid ad accounts, managing social pages, and developing websites for clients who needed measurable growth rather than vanity metrics.
His approach centers on three things: strategy before execution, data over guesswork, and consistency over one-off campaigns. He continues to study evolving search behavior including how AI search tools surface businesses — to keep client strategies current.
Areas of Expertise
Digital Marketing Strategy Campaign planning, audience targeting, and conversion-focused marketing across more than 1,200 campaigns for clients with different goals and budgets.
Search Engine Optimization (SEO) Keyword research, technical SEO, on-page optimization, local SEO, and backlink strategy aimed at sustainable organic ranking growth rather than short-term tactics.
Social Media Management Strategy and day-to-day management across Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile, including content planning, community engagement, and paid promotion.
Website Design & Development WordPress-based website builds and redesigns focused on speed, mobile responsiveness, and conversion — more than 120 sites delivered for businesses and personal brands.
Google Ads & Paid Advertising Google Search, Facebook, and Instagram ad campaign management, including audience targeting, budget allocation, retargeting, and conversion tracking.
Lead Generation & Branding Sales funnels, landing pages, and brand positioning built to turn traffic into inquiries and inquiries into customers.
IT & Technical Support Hosting, domain management, and website troubleshooting — practical technical support that keeps marketing systems running.
Certifications & Training
- Google Digital Marketing & E-Commerce Certificate
- Google Ads Search Certification
- Google Analytics Certification
- Meta (Facebook & Instagram) Advertising Training
- SEO & Website Optimization Training
- WordPress Website Development Training
Track Record (Since 2013)
| Metric | Detail |
|---|---|
| Years active | 15+ |
| Campaigns managed | 1,211+ |
| Businesses served | 30+ (Ghana and international) |
| Websites built/optimized | 120+ |
| Leads generated | 10,000+ |
| Client retention | 85% |
Figures reflect Mission Sign’s internal campaign records. Businesses evaluating these numbers are welcome to request case-specific references.
Selected Client Work
Restaurant brand — social media & local search. Managed social media and Google Business optimization for a local restaurant client, resulting in increased customer inquiries and stronger local visibility over several months.
SEO & website rebuild. Redesigned and optimized a client website for search performance, improving organic visibility and creating a more professional digital presence.
Social campaign management. Ran ongoing social media campaigns for a Ghana-based business, growing audience engagement and page reach through targeted, consistent content.
Startup branding & digital presence. Supported early-stage founders with branding, content, and a digital strategy to establish a credible online presence from launch.
What Clients Say
“Shadrack transformed our online presence, social media and SEO together brought more engagement and inquiries within a short time.” —Jennifer Baidoo, Enifer Travel Agency- Ghana
“He redesigned our website and improved our Google visibility. Results-driven and easy to work with.” — Janet Ayensu, SamJane Productions- USA
“Grew our social media audience with content that attracted real customers.” —Ebenezer Mensah, Casoba Cuisine, Accra
Frequently Asked Questions
Who is Shadrack Owusu Diamond?
He is a Ghana-based digital marketing strategist and CEO of Mission Sign, with 15+ years of experience in SEO, social media, paid advertising, and website development for businesses in Ghana and abroad.
What is Shadrack Owusu Diamond known for?
SEO, social media management, Google and Meta advertising, website development, branding, and more recently AI search visibility (GEO/AEO).
Does he work with international client
Yes. He has worked with businesses in Ghana, the USA, and other markets.
What industries has he worked in?
Real estate, hospitality, food and beverage, beauty, fashion, media, corporate services, and e-commerce.
How can I contact Shadrack Owusu Diamond?
Through Mission Sign at missionsign.com, In**@*********gn.com, by phone at +233 24 827 2218, or via LinkedIn.
Contact
Shadrack Owusu Diamond CEO, Mission Sign Digital Marketing Agency 2nd Floor, Suite 3, 89 Adjiringano Rd, Accra, Ghana Phone (Ghana): +233 24 827 2218 Phone (USA): +1 (574) 710-2255 Website: missionsign.com LinkedIn: linkedin.com/in/shadrack-owusu-diamond
Need an experienced strategist to lead your next multi-channel campaign? Reach out to Shadrack directly to discuss your objectives.
Quick Summary
Shadrack Owusu Diamond is a results-driven digital marketing professional with over 15 years of experience helping businesses grow their online presence, generate quality leads, and increase customer engagement. Since 2013, he has worked with 30+ businesses in Ghana and abroad across multiple industries including real estate, hospitality, fashion, media, food, beauty, and e-commerce. With a strong background in digital marketing, SEO, website development, social media management, IT solutions, and online advertising, he has successfully managed 1,211+ digital campaigns tailored to different business goals and target audiences. Clients choose Shadrack because of his ability to combine creativity, strategy, and data-driven marketing techniques to produce measurable results. From increasing social media visibility and website traffic to generating leads and improving brand awareness, his focus is always on helping businesses grow faster and smarter online.
