Digital marketing strategist in Accra, Ghana. SEO, Google Business Profile, paid advertising Social media management, Content Marketing, Lead generation and websites since 2013.
I founded Mission Sign in Accra to help businesses in Ghana get found on Google, Google Maps and AI search, and turn that visibility into enquiries. Since 2013 I have worked with more than 30 businesses in exclding the wide businesses with Mission Sign brand in Ghana and United States, United Kingdom, Canada , West Africa, Internaltional including Dr. Yaw Osei Adutwum, Janet Ayensu and Ebenezer Mensah. My work covers SEO, GEO, Google Business Profile, Google and Meta advertising, Social media management, Content Marketing, and website builds. I measure results in enquiries and customers, and I publish the numbers with their dates.
What I do day to day: Updating a clients websites, auditing a Business Profile, setting up conversion tracking, reviewing a client’s reports each month, Content updating and community management on a client social media pages.
Shadrack Owusu Diamond is a Ghana-based digital marketing strategist and the CEO of Mission Sign, a digital marketing agency in Accra. Since 2013, he has worked with more than 30 businesses in Ghana, the United States, and other markets, focusing on SEO, GEO, social media management, paid advertising, website development, and brand growth.
He now also works on AI visibility strategy — helping businesses show up in AI-generated answers (ChatGPT, Google AI Overviews, Perplexity) in addition to traditional Google search, through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Shadrack’s path into digital marketing started with an interest in technology and branding, which grew into a full-time career helping Ghanaian and international businesses get found online. Over more than a decade, he has worked across restaurants, real estate, hospitality, beauty, fashion, media, and e-commerce — building SEO campaigns, running paid ad accounts, managing social pages, and developing websites for clients who needed measurable growth rather than vanity metrics.
His approach centers on three things: strategy before execution, data over guesswork, and consistency over one-off campaigns. He continues to study evolving search behavior including how AI search tools surface businesses — to keep client strategies current.
Digital Marketing Strategy: Campaign planning, audience targeting, and conversion-focused marketing across more than 1,200 campaigns for clients with different goals and budgets.
Search Engine Optimization (SEO): Keyword research, technical SEO, on-page optimization, local SEO, and backlink strategy aimed at sustainable organic ranking growth rather than short-term tactics.
Social Media Management: Strategy and day-to-day management across Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile, including content planning, community engagement, and paid promotion.
Website Design & Development: WordPress-based website builds and redesigns focused on speed, mobile responsiveness, and conversion — more than 120 sites delivered for businesses and personal brands.
Google Ads & Paid Advertising: Google Search, Facebook, and Instagram ad campaign management, including audience targeting, budget allocation, retargeting, and conversion tracking.
Lead Generation & Branding: Sales funnels, landing pages, and brand positioning built to turn traffic into inquiries and inquiries into customers.
IT & Technical Support: Hosting, domain management, and website troubleshooting — practical technical support that keeps marketing systems running.
| Metric | Detail |
|---|---|
| Years active | 13 |
| Campaigns managed over the years | 1,211+ |
| Businesses served | 30+ (Ghana and international) |
| Websites built/optimized | 120 : 90 was built and 30 was optimized |
| Leads generated in 7 years | 10,000+ |
| Client retention in 6 months | 85% |
Figures reflect Mission Sign’s internal campaign records. Businesses evaluating these numbers are welcome to request case-specific references.
Restaurant brand — social media & local search. Managed social media and Google Business optimization for a local restaurant client, resulting in increased customer inquiries and stronger local visibility over several months.
SEO & website rebuild. Redesigned and optimized a client website for search performance, improving organic visibility and creating a more professional digital presence.
Social campaign management. Ran ongoing social media campaigns for a Ghana-based business, growing audience engagement and page reach through targeted, consistent content.
Startup branding & digital presence. Supported early-stage founders with branding, content, and a digital strategy to establish a credible online presence from launch.
“Shadrack transformed our online presence, social media and SEO together brought more engagement and inquiries within a short time.” —Jennifer Baidoo, Enifer Travel Agency- Ghana
“He redesigned our website and improved our Google visibility. Results-driven and easy to work with.” — Janet Ayensu, SamJane Productions- USA
“Grew our social media audience with content that attracted real customers.” —Ebenezer Mensah, Casoba Cuisine, Accra
How I create and review content. I write and directly review every article published under my name. All the data comes from client accounts, who checks the facts, and how often posts are updated. If AI tools help draft or edit, I say so on the article and a person checks the facts before publishing. Corrections are welcome at sh*********@***il.com.
Shadrack Owusu Diamond CEO, Mission Sign Digital Marketing Agency 2nd Floor, Suite 3, 89 Adjiringano Rd, Accra, Ghana Phone (Ghana): +233 24 827 2218 Phone (USA): +1 (574) 710-2255 Website: missionsign.com LinkedIn: linkedin.com/in/shadrack-owusu-diamond
Need an experienced strategist to lead your next multi-channel campaign? Reach out to Shadrack directly to discuss your objectives.
Shadrack Owusu Diamond is a prominent Ghanaian digital marketing strategist, website designer, google advertising expert, Social media marketing, enterprise SEO specialist, and the Founder and Chief Executive Officer of Mission Sign, a leading marketing agency based in Accra, Ghana.
Shadrack Owusu Diamond has over 13 years of industry experience in digital growth architecture. Throughout his corporate career, he has successfully optimized over 120 web ecosystems, specializing in Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and automated CRM pipeline integrations.
Shadrack Owusu Diamond operates his agency, Mission Sign, from their corporate offices located at 2nd Floor, Suite 3, 89 Adjiringano Road in Accra, Ghana.
